Analysis of the scope of job search sites within the UK
Job search websites over recent years have seen a major increase in traffic as modern Britain becomes ever more technologically aware and devices and platforms become increasingly user friendly. With the advent of smart phones, tablets and home internet the world of employment and the search for jobs has become ever more accessible and the ease of access to employment and recruitment sites has equally become a simple task that anyone can do. Increasingly so online job search protocols have included positions around the globe and vice versa by offering jobs to international searchers. This new open world policy has driven immigration figures up as wells as local migration (within the UK). Now more than ever people are searching for the position that suits them best regardless of location rather than staying within the confines of their local county. In return companies are now increasing their search areas when advertizing secure in the knowledge that people will be willing to relocate.
So why are job search sites changing? Well the primary reason for this is the new open world that we live in. As the boundaries and norms of our society shift towards the international community and an open boarder policy so to do the work practices of not just employment agencies and websites but most businesses and agencies within the United Kingdom. To fail to change with the times would simple be an end to the business as with any company.
How are these changes manifesting? Most schools of though on the subject reflect the social changes inherent in British society as we progress. Below are some of the key changes:
Usability – As previously stated modern Britain is becoming increasingly reliant on mobile technology to cover everyday basics from communication, social interaction, information access and even everyday basics such as shopping, banking and making payments. In order to reach this level of market interactivity job websites around the world, not just in Britain, are making their online platforms ever more user friendly in order that they reach as much of the market as possible and hence drive revenues. Ease of use in the function of their system is key to the success/failure margin. Further to simply usability are the number of platforms on which their services can be accessed. At this current time if you cannot be accessed on all three of the big platforms (Home PC, Tablet and Smart Phone) then traffic is expected to dwindle. This does not only apply to online only websites. The British job centre service has likewise undergone this transformation to easy accessibility in order to continue to provide a service.
Appearance – There has never been a time for British companies when appearance has not been important. It is the driving force behind corporate image and the image that sells. In the world of recruitment and online job sites this still holds true as competition is stiff and unforgiving. However this is not only limited to the sites themselves. Advertizing campaigns, regardless of media, must maintain brand image continuity and must continue to sell the brand identity and remain in the public memory. There is a famous quote about not judging a book by its cover but in the case of brand identity this outer façade is everything. Without an identity that can be easily recognizable it is very easy for online job and recruitment services to remain against their competition.
Social networking and linked advertizing – Due to the massive popularity of social media it was only a matter of time before companies latched onto the idea and made it their own. Twenty years ago a company may have had a media representative (for large companies) and it was never envisioned that almost every company would need its own website. Now though the position of media representative has been overtaken by social media managers whose job it is to over see the social links of the company on its website or social media page. Recruitment firms are increasingly looking to social media to link new clients back to themselves and see the importance of using something familiar to the client as a hook. Similarly targeted advertizing using links from the more popular websites is drawing in potential new clients. As an added bonus, having links to and from companies aids recruitment sites in their task of linking people with prospective employers.
In order to connect people with potential employers many job websites uk wide have invested countless funding into market search queries in order to focus their brand and usability to better suit the range of clients. By researching search data recruitment firms have been able to streamline their services both by SEO protocol to make their sites easier to find and by increasing the effectivity of any search using their services.
One of these key functions is the dynamics of the search in question. By being able to focus a search from a wider range of inquiries makes a service more user friendly and more effective than a rival which drives changes across the board. If a job site fails to streamline its services enough it will simply be eclipsed by a rival and their market share will shrink. By adding search functionality in the form of questioning allows a client to tailor their search to something closer to what and where they are looking for rather than mindlessly trolling through pages of information.
Secondary to the search dynamics is the volume which the job site can hold successfully. This applies to both the total number of prospective clients as well as the volume of job offers they have available. In short volume is everything when it comes to success regardless of whether it is a specialist recruitment service of a general online job search website. The more jobs you can offer in the most places means that you can each the largest number of interested parties.
The third and equally most vital part of employment jobsite uk wide are the key questions built into the search functions. Being able to specify by location, job type, salary and many others is key to building a successful website. This ability to specify and hence its user friendliness is the most attractive feature of a site. It has been suggested that the root cause of this is related to access of information. With everything at our fingertips long protracted searches are a thing of the past and in this fast paced world that is modern Britain there is simply no time to slog through page after page of possibly unrelated jobs in order to find what and or where you are looking for.
The changes within the recruitment website sector have changed a lot over the past 5 years in keeping with the social and economic world that we live in. Some changes have come easy while others have not, but it is without argument that job searching is now easier than ever. In the next 2-3 years the forecasted development of the industry is set for continued change in line with social and cultural norms of modern Britain. SEO protocols will be refined, search parameters expanded and employment opportunities grown and while the future is hard to predict it is fair to say that on current trend online recruiters will always manage to keep up and provide a vital service.