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Interim Brand Director

ID: #13381     Date: 18/07/17

Location England, South East, Kent, Ashford
Company Brakes Group
Salary by agreement
Job type Permanent
Sector(s): Marketing & PR jobs
Brakes Group
Requirements

  • Drives a one team approach
  • Identifies and competently manages risk
  • Comfortable with complexity
  • Creates a culture of learning and improvement
  • Strong people manager with effective coaching skills
  • Hands on approach, ability to handle multiple tasks and projects simultaneously
  • Degree educated and currently in similar role
  • Experience in brand leadership (mix of B2C and B2B marketing experience ideal, although either considered)
  • Customer focused - ideally with a love of food
  • The ability to persuade, educate and inspire up to board level
  • Integrated marketing experience both off and online
  • Excellent interpersonal and communication skills
  • Management of budgeting, forecasting and phasing of spend
  • Ideally has had responsibility for defining & delivering customer experience

Job responsibilities

Lead teams to deliver our exciting plans in the following core areas:

  1. Brand Marketing & Customer experience - Develop a brand activation strategy that engages our customers with our market leading range and expertise
  2. Food Marketing - Work closely with the sector & product teams to enable the formulation and implementation of an effective food engagement strategy including internal and external food shows
  3. External Communications – Own content strategy for PR and Social Media
  4. Chefs - Oversee key chef and food development customer initiatives

Creative Team - In conjunction with Head of Creative, ensure consistency and quality of all in-house creative and content

Competencies/Leadership Themes

  • Customer mind-set, considering needs of internal and external customers
  • Consultative in approach
  • Self-aware, demonstrates an open and inquisitive mind-set
  • Resilient and pragmatic, can manage pressure and multiple agendas

Ability to motivate, initiate and lead change

  • Self-motivated with passion, energy and drive
  • Strategic and business mind-set

Performance Indicators

  • Delivers activity with clear indicators of success


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Contact

Name    Brakes Group

Phone  0844 800 4900

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